South Korean tech giant Samsung Electronics has urged its customers to avoid Apple devices after its stock fall in Seoul on Monday.
As Samsung shareholders reacted to the recent fine imposed by a US court the stock of the company fell 7.5 percent in Seoul, reports the Guardian.
“History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation,” Samsung said in an internal memo.
“We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt,” added the note.
Last week the arch rival of Apple was fined one billion dollars for infringing some key elements of iPhones by a US court. Samsung, however, is going to appeal against the court ruling.
