Describing ‘Medium’ as a “new publishing platform” Evan Williams said: “we haven’t even scratched the surface of what our smart devices and our networks that connect most of the planet might enable”.
Like the popular microblogging site Twitter, Medium and Branch users will be able to share images, text and articles, according to The Telegragph.
“Medium is designed to allow people to choose the level of contribution they prefer. We know that most people, most of the time, will simply read and view content, which is fine. If they choose, they can click to indicate whether they think something is good, giving feedback to the creator and increasing the likelihood others will see it,” said Williams.