The game takes the player inside the mind of a young boy, Alex, who loves to arrange everyday objects in creative ways to do things such as getting a soccer ball into a laundry hamper or toppling a cardboard robot. As the levels progress, players have to construct more and more elaborate Rube Goldberg-type devices with balloons, toy trucks, helicopters and more. Rovio said that players ultimately have 35 tools at their disposal.
Rovio has made a provision for players to share the solutions they come up with over the iOS Game Center. The game is priced at 99 cents at Apple’s App Store and Google Play, and there is a free version with fewer levels for Android devices.