To invite ”educated, affluent and global citizens” of China’s growing middle class in its fresh overseas media offer The New York Times has launched a Chinese language website.
Denise Warren, chief general manager of nytimes.com, told the BBC: We believe we will be reaching a global, well-educated, international audience.”
The move to Chinese language portal will help tap it into the productive market, hope the personnel of The New York Times.
“We’re not tailoring it to the demands of the Chinese Government, so we’re not operating like a Chinese media company,” Joseph Kahn, foreign editor of The New York Times said. ”China operates a very vigorous firewall. We have no control over that. We hope and expect that Chinese officials will welcome what we’re doing,” he added.