Although Nokia has lost its supremacy of international handset markets to two heavyweight handset makers Apple and Samsung, it is still the first choice in the dual SIM space, said a study.
In India more than 71 million subscribers use multiple SIM cards and 61 percent of mobile phones used by them are dual SIM, according a study by marketing research firm Nielsen.
“Nokia leads the pack with a 30 percent market share, while Samsung is a distant second with 16 percent. Micromax has a 12 percent share, while G’Five has seven percent share,” said a Nielsen report.
According to Nielsen, most of the multiple SIM users are young people or students. They desire to be connected with their acquaintances always. ”Consumers are mostly driven by a desire for optimizing tariffs and taking advantage of better and cheaper deals offered by operators,” said the study.
Result of Nielsen Study:
- 13 percent of mobile subscribers use multiple SIM cards
- 21 percent of the populace in towns uses multiple SIM cards
- Multiple SIM users often change their operators
“While Uninor has just one percent market share among mobile users, it goes up to six percent when it comes to multi-SIM user share,” added Nielsen.
