Nokia has launched its first smartphone for China, the world’s biggest mobile phone market. Introducing Lumia 800C the Finnish company said that the smartphone would be supported by China Telecom Ltd.
“We’re excited to introduce our first Lumia smartphone, the Nokia 800C, to this important market,” said Stephen Elop, Nokia chief executive. “We’ve created a compelling, locally relevant experience on the Nokia 800C especially tailored for people in China.”
Colin Giles, head of Sales at Nokia, said,
“We’ve been demonstrating innovation and some leadership as well,”
“We are changing and transforming ourselves as we go,” added Mr Giles.
According to Analysys International’s research report, last year Chinese people bought more than 70 million smartphone and Nokia was their first choice.
Indicating the report of Analysys International, a research firm in Beijing, David Wolf, a technology marketing consultant said,
“Even a part of that would make a substantial market for any of these players.”
“It could be the one factor that ensures survival,” he added.
Interested Chinese consumers have to spend $570 to get a Lumia 800C, added Stephen Elop.