Search engine giant Google has introduced Google Play, a single destination for digital media.
“Now your favorite music, books, movies, apps, and games are all in one place that’s accessible from the Web and any Android device. Discover, buy and share like never before,” said the Internet search giant.
It brings some lucrative offers for the users as they can store up to 20,000 songs for free, download 450,000 Android apps and games, browse ebooks, rent movies and buy millions of new tracks.
Danny Sullivan, SearchEngineLand.com editor, said
“This is a smart move to position itself as a content provider. Google now has an offering that can rival iTunes.”
“This is a crucial step Google had to take to keep competitive,” said Michael McGuire, Gartner media analyst. “Google is trying to simplify delivering to consumers something they will pay for or load onto their device. Anything Google can do to streamline that is important. Google has got more Android devices in the world, but I don’t think it’s paying out as much to people who create apps or content.”
The improved look and flow will make it easier for people to find games,” said Adam Flanders, senior vice president of sales and marketing for Glu Mobile Inc.
