Google has bought two more startup firms named Apture and Katango. The search engine giant thinks they would help enhance the user experience of Google’s browser and social networking sites. Google, however, didn’t disclose the financial terms of the deals.
Apture, a service that allows publishers and bloggers to link and incorporate multimedia into a dynamic layer above their pages, said on its site
“We have been acquired by Google and will be joining the Chrome team to continue driving innovation and creating a better user experience on the web.”
On the other hand, Katango explained the deal in a blogpost saying:
“Katango was founded a little over a year ago to develop social algorithms that improve people’s online social interaction.”
“We’re excited to join the Google+ team and carry on fulfilling that mission. Google+ is seeing tremendous momentum, so it’s a perfect time to join and make Circles smarter for millions of people,” it added.
Internet titan Google Inc had completed the acquisition of 57 companies for total of USD 502 million in the first nine month of this year so far.