“Hundreds of millions of people rely on Yahoo! every day, yet no two users are alike,” said Blake Irving, EVP and chief product officer at Yahoo!, from a press event at the company’s Sunnyvale headquarters. “Today’s product launches reaffirm our commitment to personalize experiences across devices. By building these products on top of our powerful platforms with beautiful interactive design, we are getting closer to a truly ‘personal Web’ for every Yahoo! Customer.”
These products will delve into providing amazing personal digital experiences and have emerged after years of scientific research and cutting-edge technology developed at Yahoo!.
These new techie stuff include the Livestand for iPads which is a personalized living magazine, C.O.R.E + Cocktails Platforms, IntoNow for iPad, Yahoo! Weather for Android, Yahoo! Mail for iPad and many other exciting social features.
There are three new social features which broaden upon Yahoo! News activity and permit social discovery and navigation of content through the lens of people’s friends. Conversations let users to have small group conversations within Yahoo! News. Notifications will inform people of activity on Yahoo! that interests them. The Social Sentiment Slider is a news-driven social opinion poll that connects brands to the conversations that are significant to people.
Now it remains to see whether these new ideas will make visitors get more glued to the premier digital media company’s website.