On Monday, Apple introduced a reservation-only policy for iPhone 4S retail sales.
Customers in the U.S., the U.K., Australia, Canada, France, and Germany were directed to Apple’s revised how-to-buy page and it was saying that the iPhone 4S would be “available in store by reservation only.”
Before placing the reservation, buyers were instructed to select a retail store and check the inventory only after 9 p.m. local time
“When you come in, you’ll choose a carrier and plan, and we’ll get your iPhone up and running before you leave the store,” Apple promised.
In US, spot checks at stores immediately after 9 p.m. found shortage of stock for the lower-priced 16GB and 32GB models, while the 64GB models were often available.
In many cases, models were available in single colour only, either white or black.
In the U.S., the U.K, Australia, Canada, France, Germany and Japan, iPhone 4S went on sale October 14 at Apple’s retail stores and other outlets.
Apple is now planning to roll out the phone in 22 more countries on October 28 and will cover 70 countries by the end of the year.