Ellison advertised the benefits of parallel computing and showed off the newest version of his company’s SPARC Solaris computer at Oracle’s yearly technology and user conference in San Francisco.
At the OpenWorld conference the CEO also unveiled new Exalytics data analysis machine, “hardware and software engineered to deliver data analysis at the speed of thought.”
The company is aggressively stepping into the hardware trade and rivaling against purveyors including its former partner Hewlett-Packard. Last year Oracle purchased Sun Microsystems.
Ellison said, “How do we make this thing to go 10 times faster? Parallel everything.”
“Lots and lots of parallel network connections moving enormous amounts of data in parallel. That’s how you make this thing go faster,” he added.
Previous year, Oracle, the world’s most complete, open, and integrated business software and hardware system company, launched Exalogic, combining hardware technology acquired in Oracle’s multi-billion dollar purchase of Sun Microsystems with its own software.