Intel has employed sci-fi writers to visualize for them future technology. The company has asked the leading writers to work with them in the collection named “The Tomorrow Project”, the aim of which is to capture public thoughts.
Intel’s futurist Brian David Johnson, who considers the scheme as an important way to evaluate future technology trends, is leading the Tomorrow Project.
They think it may help foresee the users’ desire. He said, “If we can give people a vision of the future – and do it through science fiction – we can capture people’s imaginations.”
“When we design chips to go into your television, your computers, your phones – we need to do it about five or ten years in advance. We need to have an understanding of what people will want to do with those devices,” said Mr Johnson.
“What science fiction does is give us a way to think about the implications of the technologies that we’re building, for the people who will actually be using them.” He added.
Ray Hammond, one of the well-known sci-fi writers in the world working with Intel said BBC
“I was more nervous approaching this than I have been with any of my full-length novels. I’ve never written short stories, so the form was new to me,”
The interest people can freely download and comment on the works, for the stories are available in Intel’s site
“I’ve had several hundred responses from people around the world who’ve read the story, and either want to read more of my books, or else ask specific questions on the content.” Said Hammond
Along with the company, the authors believe this project will play an important role in future technology.
“Story telling is often under-appreciated in marketing and development. It can engender reactions you just do not get if you show a bunch of slides. The best CEOs – like Apple’s Steve Jobs – are the most brilliant story tellers,” said Mr. Hammond.